I have actually pointed out formerly that I like creating brand-new words. As the fifth anniversary of Russian Universe remains in simply 2 months, I have actually chosen to release all the crucial RUneologisms from 2013 to 2017 in alphabetical order. Here they are:

Freight Culture Russia is concentrated on the West, which is creating significance, that is copied and after that recreated within the structure of what can be called a freight culture. The latter plays a substantial function in Russian worldview and identity structure, whereas klyukva * is simply a specific case of ethnocultural stereotypes. […] To put it simply, freight culture is a procedure of building and rearranging mythologized Western images (patterns), provided the latter are misestimated due to their Otherness. [To be more specific, cargo culture is manifested in terms of: Worldview (idealization or demonization of the West, xenopatriotism, conspiracy theories, decontextualization of latest Western cultural trends, Russian double consciousness, etc.); Various goods, clothes and other products from the West, which brings this aspect of cargo culture closer to classical cargo cults; Language (using non-Russian substitutes for words as often as possible, ‘pidgin Russian’).].

Crussialism Genuine Russia’s issues do exist and they function as the reasonable basis for the folklore of ‘impending Russian collapse’. This Western collapsophilia [regarding Russia] can be described as crussialism ( from crus h + Russia + [certain amount of] re alism).

Deconstrucracy (from de + cōnstruō [construct, build] + krátos [power, rule]) is such practice of deconstruction being executed in various spheres of human understanding and activities that it ends up being not a simple practice however a guideline, not a choice however an intellectual, political, social and cultural mainstream which reduces any options and, lastly, leads to a damage of the initial entity. For this reason, the supreme kind of deconstrucracy can be described just as destrucracy In its turn, the supreme phase of the latter ought to be the West entirely de( con) structing itself. To put it simply, deconstrucracy is an unlimited power of deconstruction after the deconstruction of (any) power.

Mystical Russialism Russialism is a mix of realist and essentialist techniques to Russia. Yet still, there was another element, which was very important to specify. Lastly, Mystical Russialism was born; an umbrella term, based upon 3 pillars: realism, essentialism and esotericism and/or mysticism. [The esoteric mosaic can be comprised of various components: the mysterious Russian soul and Russian mystery/Orientalization trend in general, anti- and pro-(neo)Eurasianism, literature-centrism** (including Russian philosophy), klyukvification***, Russia-related conspiracy theories, etc.].

Everlasting Opposition is a story of the West and Russia as naturally confrontational entities. This includes building a picture of a primordially hostile cumulative anti-Russian West in all historic durations( in Russian Westernophobic discourse ), and likewise– primordially hostile anti-Western Russia in all its political kinds( in Western Russophobic discourse). […] The principle of Eternal Opposition in the West is rooted in the concept that Russia constantly represents an existential hazard to the West and vice versa.[…] Everlasting Opposition remains in truth a pictured one. The misconception of the everlasting eschatological fight in between the idealized West vs demonized Russia( or vice versa).

Everlasting sameness The principle of Russia’s everlasting sameness appears in a variety of Western Russia stories. By this’ sameness’ I imply the connection of Russia’s similar essence throughout all( or a minimum of numerous) historic durations and kinds of Russian statehood. The complete vicious cycle of Russia’s everlasting sameness can be displayed in the list below basic succession (a few of the links of this rational chain can be left out or altered): Russian Federation= Soviet Union;(* )Soviet Union= Russian Empire;(* )Russian Empire =Tsardom of Russia; Tsardom of Russia= Muscovy( Grand Duchy of Moscow); Muscovy = Golden Crowd . This mythological design strips Russia of any genuine modification not to mention development: in this narrative Russia basically remains the very same, crawling on its’ barbaric ‘course as the West establishes and develops. Therefore, the everlasting sameness of Russia is the point of everlasting return for Russia experts.(* )[…] *[…] **

Klyukvification(* )is a procedure of developing a strange stereotyped story utilizing Russian cultural items and ideas in a specific way( exaggeration, putting them in a various context, and so on). Literature-centric essentialism( or just [*Klyukva is a word used to describe a combination of foreign cultural, historical, linguistic and lifestyle stereotypes about Russia(ns) and lubok-like depiction of Russia(ns): bears, izbas, Cossacks, matryoshkas, babushkas, balalaikas, garmoshkas, kalinka-malinka, ushankas, samovars, vodka, borscht, caviar, banya, communism, endless winter and other ‘brands’.] *

* literature-centrism ) is the concept that the method Russia exists in Russian literature exposes the’ essence of Russia’. Obviov’s Razor( Captain Obviov’s Razor): why blame someone for something when you can blame Russia( ns) for whatever.

Pussy Riot result

is a phenomenon when Russians and non-Russians capitalize off of Western master discourse of Russia (Russian stereotypes, associated memes, images, and so on) by using it to Russian cultural heritage, social truth, historic story, in such a way that it appears like a bad parody, mockery or perhaps libel/slander for a large Russian audience while being placed( seen) as cool, hip or perhaps progressive for( by )the Western public. It can be viewed as an effort of offering Russian stereotypes to the Western audience in the kind of genuine Russian phenomena. To put it simply, the Pussy Riot result handle product packaging Russia in easy to use covering paper of Russian stereotypes. it is practically difficult to inform when klyukvification develops into a capitalization of this stereotyped story. For that reason, the Pussy Riot result is the outcome of( economically) effective klyukvification.][…][It should be noted that […][…] Russomania

The term Russophobia is excessive used nowadays. What we see in the media is caused and infectious Russomania . It’s a mania, fixation with a conspiracy theory that #TheRussiansDidIt * *** , based upon a belief without any strong evidence.[…][****it — this ‘it’ can mean literally anything: Brexit, Trump’s victory, DNC ‘hack’] Stealth Russians

are informed, young, effective Russians who desire Russia to be a democratic superpower. They are less most likely to be seen in the Western media than a unicorn in spite of being not mythological animals however a group of smart Westernized patriotic Russians. TV-screen Russians

The Pussy Riot result is typically utilized as a method of constructing a profession in Russia and/or in the West by’ relaying’ the Western master discourse of Russia and making it appear like it is the’ voice of the Russian individuals ‘. The Russian surname of such broadcaster is a big plus here which legitimizes the dominant Western Russia-discourse. I describe such talking heads( professionals, activists, authors, experts, reporters) as television screen Russians (* ) Ushanka syndrome is an externalization/exteriorization of Russian stereotypes when a stereotyped view of Russia( ns )is represented by a foreign individual who attempts to look or sound the method s/he views as’ Russian ‘.

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